Design thinking
To build the right solution...
Innovation is not about novelty; it is about creating value!
A mindset
We can all be creative and innovative, as long as we take care to be:
| - Optimistic and open | - Biaised towards action |
| - Empathetic | - Collaborative |
| - Willingness to experiment | - Iterative |
A process
Everything we do more than once is a process. Innovating is no exception.
Using the Design Thinking methodology, we work through the steps:
- What is? (empathy and observation)
- What if? (define the problem)
- What wows? (ideation)
- What works? (prototyping and scaling)
A set of tools
The design team is equiped with a great toolbox. "Brainstorming" is usually the first to come to mind, but there is also:
| - Journey mapping | - Prototyping |
| - Visualization | - Analogies |
| - Ethnography | - Personas |
| - Storytelling | - Mind mapping |
| - Root cause analysis | - Interviewing |
| - Research | - Learning launches |
| - Minimum viable products | - more... |
To find the sweet spot of innovation
Successful innovation being the overlap of:
- Human desirability
- Technical feasibility
- Business viability
Design thinking and life design
We are so taken by the design thinking methodology that we apply it to the wickedest problem of them all: life design.
Working off of the teachings of Bill Burnett and Dave Evans, we facilitate physical and virtual work groups in both french and english.